Last week we officially launched a new business. We created the website, got the business cards designed, opened the bank account, and began the hiring process for our first member of staff. Importantly, though, we didn’t do ANY of this until we’d actually been running the business for more than half a year already. In fact, for well over six months we also had no logo, no marketing materials, no formal agreement with our business partner, no documentation, and no plans for how to scale. We didn’t even have a…
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