Last month, I started co-presenting a podcast. Within a couple of weeks it was the #1 business podcast in the UK, and had put me directly into the ears of 6,000 potential customers. As a result, I’m being totally insufferable about haranguing every business owner I know to start a podcast. To save me losing all my friends, I’m going to make the argument in full here then shut up about it once and for all. Maybe. The case for podcasting If you’re trying to get a new product or…
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